Strategic Account Management Association

AUGUST 24, 2021

Kahn suggests that SAMs need to be “innovating markets…We have to look at the whole system of stakeholders and see how we can create value within that. ”. Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value. 3 Strategic mindset.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Upland

JANUARY 29, 2024

More accurate sales forecasting: By understanding customer decision-making and buying cycles, your teams can create a more predictable sales pipeline and plan their strategies accordingly. Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

SmartKarrot

APRIL 21, 2022

The customer has more power than before and multiple options at their fingertips. Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. Steve Jobs once advised to get closer to customers. The roles and responsibilities include-.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10

SmartKarrot

APRIL 21, 2022

The customer has more power than before and multiple options at their fingertips. Deloitte estimates that by 2027 half of the listed 500 firms will be replaced if they do not adapt to the digital processes and customer success. Steve Jobs once advised to get closer to customers. The roles and responsibilities include-.

Digitalization 10

Digitalization Customer Life Cycle Cybersecurity Government 10