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Why is value-based selling so important?

Mercuri International

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. Your customers think in terms of value, not product.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The CCO defines customer value and helps focus decisions in a customer perspective.

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7 Key C-Suite Roles in a Truly Customer-Centric Executive Team?

SmartKarrot

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The CCO defines customer value and helps focus decisions in a customer perspective.