Luminas Strategy

JANUARY 15, 2024

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Mercuri International

MAY 12, 2022

There’s ‘traditional’ simple sales (think sales representative with a product portfolio) and complex sales (where a sale involves multiple components that make up the solution and/or numerous stakeholders). Customer value orientation. What has this got to do with customer value orientation, Value Based Selling, and risk?

Account Management 52

Account Management Supply Chain Management Stakeholders 52

Flevy

MARCH 21, 2024

Organizational Mobilization : Cultivates an “energy to change” within the organization, rallying employees and stakeholders around the transformation vision and goals. Enhanced Stakeholder Engagement : Continuous communication and participative approaches increase engagement, reduce resistance, and facilitate smoother transitions.

Energy and Utilities 52

Energy and Utilities Innovation Stakeholders Decision-making 52

Customer Think

MAY 8, 2023

Soft drink manufacturers found the same thing: the larger the bottle opening the more the consumption. Of course, companies want to sell more…their definition of value is more sales, more profits (and more waste or unnecessary consumption at the consumer’s end). They hardly look at the value the customer perceives.

Customer Value 57

Customer Value Stakeholders Profitability Manufacturing 57

SBI

NOVEMBER 7, 2019

Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. Modus is optimized for large, dispersed field organizations like manufacturer and dealer/distributer networks. It helps them capture more leads and customers, create compelling content, MORE INFO. Video Reviews.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20