Luminas Strategy

JANUARY 15, 2024

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Flevy

MAY 7, 2024

Technology Company: A leading technology firm used the Value Net Model to identify synergies with software complementors, leading to bundled offerings that enhanced customer value propositions and drove market expansion.

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Mercuri International

MARCH 8, 2022

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

SBI

NOVEMBER 7, 2019

Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science. A well-presented value. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. It's easy to do and doesn't require technical know-how. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20