Strategic Account Management Association

AUGUST 24, 2021

“We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers. Prioritize learning development capabilities within your organization.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Insightly

NOVEMBER 1, 2022

CRM Models: How They Can Boost Customer Profitability. These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. At its simplest, CRM involves keeping track of end-to-end customer interactions across their lifetime journey. What Is CRM?

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

Upland

JANUARY 29, 2024

Account planning focuses on your customers first—and the sales numbers follow. By gaining a thorough understanding, sales professionals can tailor their offerings to align precisely with what the customer values most. Know your customers’ goals Too many sellers start with what their product can do and go from there.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195