Customer Value Sales Shareholders Suppliers 
Mercuri International
MARCH 8, 2022
Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.
OnStrategyHQ
MAY 1, 2023
What do our customers value most from our organization? What do our customers value most from our organization? How do we uniquely serve our customers? How do our employees or shareholders perceive us? What are the driving forces behind sales trends? Who are our customers?
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