Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Who is your customer? What does your customer value? What results do you seek? What is your plan?

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Brooks Group

JUNE 7, 2022

Misaligned Values. Value propositions need to be challenged on a regular basis these days. Your customers’ worlds are constantly changing given the record inflation, supply chain disruption, employment challenges, and the war in Ukraine — which all came on the heels of a worldwide pandemic.

Supply Chain 75

Supply Chain Value Proposition B2C Sales Training 75

Brooks Group

MARCH 21, 2024

Understanding Customer Needs and Wants The needs/wants-based approach focuses on uncovering the customer’s underlying needs, pain points, goals, and desired outcomes. Building Rapport and Trust When sales professionals actively listen and ask thoughtful questions to understand the customer’s situation, it helps build rapport and trust.

Sales 91

Sales Sales Training Decision-making Value Proposition 91