Remove Decision-making Remove Facilitation Remove Profitability Remove Strategic Thinking
article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. Successful organisations try to have a healthy balance between thinking, planning and doing”.

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Sales is discounting again, significantly, further reducing profit margins. This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). This allows you to create content to aid buying decisions.

article thumbnail

Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

article thumbnail

The 8-Part Guide To Leading A Successful Strategy Meeting

ClearPoint Strategy

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). Are you making progress toward these goals? Are we making an impact?” Top management meetings are not decision-oriented. What is your organization trying to accomplish?

article thumbnail

Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company. Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. What does a Key Account Manager do?