Red Star Kim

JUNE 1, 2023

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. This information is used by the publishers to interview firms and clients for their views and obtain ratings. They offer clients who can provide references.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. In-depth Key Account understanding through specific stakeholder journey mapping.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

FEBRUARY 29, 2020

Together, they have the potential to bring a better and differentiating customer experience using innovative frameworks like design thinking and others. The SAM is the explorer, diving deeply into the needs and goals of their accounts. Disruption, although most times unwelcome, gives way to innovation. Could the mother.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Look for it in an upcoming issue of Velocity. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52