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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

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The Trap Negotiators Fall Into

5600 Blue

Just like you wouldn’t sell steak for the cost of a taco, would you sell a car, a house, a piece of software or even services at a lower price without comparing your car or house or service to the buyer’s alternative? We do this to make sure the price conversation is inclusive of the value conversation. I think not!

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

The customer was a regional market leader in software technologies for online payments through a network of affiliates. Other relevant KPIs measure how efficiently the sales process is driven from its early stage to the final decision. They were facing a competitive threat from small players targeting their major customers.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

The core definition states that a B2B sale is complex when several people are involved in the purchase decision. Most B2B sales professional qualify a sale as complex when a buying committee is involved in the purchase decision. The Global Sales VP is the sponsor of the project without being directly involved in the decision.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Now, I’m trying to make the beer they already have move faster. Then he detailed the cooler display at the front of the store, making sure the facings of cans and bottles were aligned and that the packaging and tags for the week’s specials were clearly displayed. Two years ago, I was selling cases of beer to store owners.