Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed.

CXM 520

CXM Account Management Customer Experience Management 520

SOAR Performance Group

JANUARY 13, 2023

In recent years, buyers are noticeably changing their decision-making processes. How are these changes impacting sales teams, and how can sales leaders help their teams tailor the buyer and […].

Decision-making 52

Decision-making Customer Experience Sales Value Selling 52

SBI

DECEMBER 14, 2021

Mediafly , a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquared , a leader in revenue intelligence, forecasting and analytics. What happens in the sales meeting is no longer the sole indicator of deal health.

B2B 56

B2B Digitalization Decision-making Healthcare 56