Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Both to support their competitor analysis and to see what good strategies and campaigns look like. I scour publications and awards to pick up as many as I can. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Kainexus

NOVEMBER 17, 2023

Lean management is a systematic approach to eliminating waste and optimizing processes to maximize efficiency, improve quality, and enhance customer value. It originated in manufacturing but has since been applied to various industries and sectors. Optimizing processes is crucial for organizations because it directly impacts their competitiveness, profitability, and overall success.

Management 86

Management Manufacturing Profitability Customer Value 86

Customer Think

NOVEMBER 17, 2023

The recent revelation about Microsoft co-founder Bill Gates’ extensive farmland investments has sparked considerable interest and speculation about the future of agriculture. The implications of Gates’ involvement in agriculture go beyond mere land ownership; they affect sustainable farming, innovative technologies, and the urgent need to address climate change.

Innovation 59

Innovation 59

Envisio

NOVEMBER 17, 2023

Why do we love dashboards so much? Because public dashboards help local governments and other public sector organizations craft compelling narratives about the amazing work they do! Being able to transform raw data into engaging stories using visualizations, scorecards, and progress updates helps connect your community and key stakeholders with the work being done.

Media 52

Media Stakeholders Digitalization Customer Success 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

FinListics Solutions

NOVEMBER 17, 2023

For some time the majority of ClientIQ has had a new and modern look to it. Unfortunately, while we were busy building new features there were a few areas we just hadn't quite gotten around to updating yet, and, well, it's time that we do so.

52

52

Zendesk

NOVEMBER 17, 2023

Mercury, a banking service for startups, was launched in 2019 and has since grown to 357 employees and tens of thousands of customers. CEO and co-founder Immad Akhund joined us to share some advice on classic strategies, ambition, and how to spread the word about your business. Here are his tips. Encourage your investors to talk about you on social media Mercury was founded to provide banking for startups.

Banking 52

Banking Investors Decision-making Media 52