Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. Sometimes I have also presented sessions. The latest conference was reported in the winter edition of PM Magazine. Thanks to editor Matt Baldwin for his assistance. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Customer Think

NOVEMBER 24, 2023

Article source: [link] Design everything from the customer back or customers won’t come back for anything Get your CX design right and the link with better business outcomes should be visible from space. Crafted and managed design directly impacts customer behaviour, loyalty, lifetime value, retention and, consequently, the bottom line.

Management 93

Management Customer Experience Innovation 93

SmartKarrot

NOVEMBER 24, 2023

In the dynamic realm of B2B, where every move counts, mastering the art of upselling is no longer a mere choice but a strategic imperative. As a seasoned customer success expert navigating the intricate landscapes of technical and highly educated users, I’ve witnessed firsthand the transformative power of upselling in achieving account expansion and fueling revenue growth.

B2B 10

B2B Value Proposition Customer Success Innovation 10

Customer Think

NOVEMBER 24, 2023

Many learning tools and programs provide tools for Influencers – coaches, sellers, negotiators, leaders, healthcare providers, managers, and consultants – to help Others make the changes they seek. Coaching programs teach how to recognize what the client is ‘really’ saying and offer the best techniques to help.

Facilitation 52

Facilitation Healthcare Negotiation Management 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

NOVEMBER 24, 2023

AI chatbots have a lot of potential. They can expedite your customer service, reduce the burden on your human agents, and even streamline consistency in terms of customer service. However, not all customers are immediately receptive to chatbots.

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Customer Think

NOVEMBER 24, 2023

Over the next several weeks, I will share several blog posts to support the efforts of leaders, managers, and supervisors to create an inspired workforce.

Management 52

Management Leadership 52

Customer Think

NOVEMBER 24, 2023

Introduction Construction equipment supply businesses continuously experience challenges. One challenge affecting the industry right now is the surge in interest rates. This article sheds light on the relationship between rising interest rates, their effect on construction equipment supply businesses, and how inventory management techniques, especially through software solutions, can mitigate the negative effects.

Construction 52

Construction Management Software Software 52

Customer Think

NOVEMBER 24, 2023

Businesses have started incorporating mobile devices within their workforces over the past several years. With the growing technological capabilities of mobile devices, businesses wish to take advantage of the unique benefits that they offer. Managing and integrating mobile devices is more difficult than it seems.

Management 52

Management 52

Customer Think

NOVEMBER 24, 2023

The News This has been an exciting weekend for the generative AI industry. On Friday November 17, OpenAI announced that the company fired its figurehead CEO Sam Altmann and appointed Chief Technology Officer Mira Murati as interims CEO in a surprise move.

Communication 40

Communication 40

Customer Think

NOVEMBER 24, 2023

For B2B sales teams today, content provided by the marketing team plays a more significant role in the selling process than ever. And its significance is only going to expand in the coming years; after all, it’s common for businesses to continue increasing content budgets annually.

B2B 40

B2B Sales Marketing 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B