Account Manager Tips

MARCH 28, 2024

Unlock the secrets of key account management with must-read books that reveal how to master every challenge. To be the best, you have to learn from the best.

Key Account Management 244

Key Account Management Account Management Management 244

The Center for Sales Strategy

MARCH 28, 2024

When it comes to B2B lead generation, leveraging the right platforms is a practical step for growth. Among the myriad of available options, LinkedIn stands out as a powerhouse for connecting businesses with ideal prospects. With an extensive professional network predominantly composed of business professionals, LinkedIn offers outstanding opportunities for lead generation.

B2B 97

B2B Media Sales 97

Nutshell

MARCH 28, 2024

Consulting firms need a great sales pipeline to attract leads and close deals, as well as generate recurring revenue from clients and referrals. Read on to learn tips and best practices for managing an optimized sales pipeline for consulting firms. Table of Contents The unique role of sales pipelines for consulting firms 6 best practices for managing a consulting firm’s sales pipeline Define your consulting sales pipeline stages Standardize your sales process Automate as much as possible Regular

Management 71

Management CRM Sales Negotiation 71

SBI Growth

MARCH 28, 2024

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COOs, and more) are invited to a dynamic roundtable discussion to share ideas and perspectives on the future of B2B go-to-market (GTM) strategy. In these forums, we also share insights gathered from SBI’s quarterly CEO surveys, which are valuable to help executives stay ahead of developing market trends.

B2B 71

B2B Marketing 71

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Nutshell

MARCH 28, 2024

As a startup, having a well-running sales pipeline is vital to facilitate sales actions and help your team close deals faster. Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. Table of Contents Why is a sales pipeline important for a startup? What is a sales pipeline?

Management 71

Management Prioritization CRM Sales 71

Brooks Group

MARCH 28, 2024

Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Gone are the days when you could simply sell to a mid-level manager. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Customer Think

MARCH 28, 2024

While your slogans, support site, and company all promote customer first, here are eight signs that this may not be the truth.

Customer Experience 75

Customer Experience 75

Planview

MARCH 28, 2024

The traditional paradigms of automotive manufacturing are evolving, driven by the imperative to integrate cutting-edge software solutions seamlessly with hardware production. As automotive companies navigate this transformative landscape , the need for end-to-end visibility in production processes becomes increasingly evident. This blog discusses the critical role of end-to-end visibility in scaling and streamlining automotive production.

Manufacturing 59

Manufacturing Suppliers Software Software 59

Customer Think

MARCH 28, 2024

Source: Quadrant2Design In 2024 the move towards sustainability has never been quite as important as it is today. In an era increasingly defined by sustainability and environmental consciousness, industries worldwide are re-evaluating their practices and the UK events industry is no exception.

Digitalization 59

Digitalization Marketing 59

NG Data

MARCH 28, 2024

Short-form videos are popular in digital marketing, while live streaming and authentic content showcase authority. Personalization and authenticity are key, and AI-enhanced videos are transforming content creation. Interactive video content deepens audience connections. Source The post Smarter ads, better results: The next era of digital advertising appeared first on NGDATA.

Advertising 52

Advertising Digitalization Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

MARCH 28, 2024

Today, we’re diving into the exciting world of building brand loyalty through customer engagement. It’s no secret that in our fast-paced digital age, creating lasting connections with customers is key to standing out in a crowded marketplace. But every business today is doing its best to create this connection.

Digitalization 59

Digitalization 59

NG Data

MARCH 28, 2024

Robinhood is launching a credit card exclusively for members of its subscription-based Gold program. The Robinhood Gold Card will offer 3% cashback on all purchases and have no annual or foreign transaction fees. The company aims to expand its financial services offerings beyond retail-brokerage services. The Gold Card launch has boosted Robinhood's shares by 2.9%.

Financial Services 52

Financial Services Retail 52

Customer Think

MARCH 28, 2024

Imagine you’re a world-class athlete about to run a 100-meter dash. Your competitors are also world-class athletes, so the outcome of the race would normally be far from certain. But in this race, you’ll have a major advantage. You’ll be allowed to leave the starting line two seconds before the other runners.

B2B 53

B2B Marketing Digitalization 53

NG Data

MARCH 28, 2024

Financial institutions need to prioritize their marketing strategies to stay competitive in an increasingly digital world. This includes offering a great online experience, using hyper-local marketing, and using personalization and automation to ensure campaign relevance. DCO and social media SEO can also be effective tools. While AI can make financial marketers' jobs easier, it's still important for marketers to thoughtfully re-craft starter ideas generated by AI tools.

Banking 52

Banking Marketing Prioritization Media 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Force Management

MARCH 28, 2024

Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker. Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. The best revenue teams have the cross-functional credibility and willingness to have multi-faceted sales conversations that drive a collective “YES” from all stakeholders.

Stakeholders 83

Stakeholders Organization Marketing Sales 83

NG Data

MARCH 28, 2024

Marketers face a challenge in identifying and retaining customers, and look-alike modeling (LAM) using AI can help define and target audiences effectively. LAM analyzes metrics to predict receptive customers, but tailoring interactions for individualized journeys is crucial. Businesses can benefit from advanced insights using a sophisticated CDP with LAM capabilities, such as NGDATA’s Intelligent Engagement Platform.

Marketing 52

Marketing 52

NG Data

MARCH 28, 2024

Short-form videos are popular in digital marketing, while live streaming and authentic content showcase authority. Personalization and authenticity are key, and AI-enhanced videos are transforming content creation. Interactive video content deepens audience connections. Source The post What’s the Future of Video Content in Digital Marketing? appeared first on NGDATA.

Digitalization 40

Digitalization Marketing 40

NG Data

MARCH 28, 2024

Marketers discuss their favorite social media posts and why they stood out, giving banks and credit unions a unique chance to humanize their brand through timely and engaging content strategies. Source The post The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on NGDATA.

Media 40

Media Marketing Banking 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing