SBI Growth
FEBRUARY 2, 2024
Good CEOs plan to create value for the quarter; great CEOs create sustainable models for the years to come. For many companies, it is top-line growth that sets the precedent for growth projections in 2024. But how can top-line growth meaningfully impact the value created? And crucially, what should leaders do to keep their growth sustainable?
Customer Think
FEBRUARY 2, 2024
When it comes to marketing, algorithms, and analytics often take center stage. And in such a scenario, it’s often easy to overlook the timeless power of storytelling. As businesses strive for conversions, sales, and a robust marketing strategy, they sometimes forget that behind every click, purchase, or engagement is a human being.
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Arpedio
FEBRUARY 2, 2024
8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Stretching way beyond being just a trend, ABS has proven to be a transformative force, reshaping the dynamics of client engagement.
Customer Think
FEBRUARY 2, 2024
Source: Canva free Like your car, house, and every aspect of your business, your email marketing requires maintenance. If you let things slip, your efforts will likely go to waste. Here’s how to avoid that. Email marketing can help you boost business revenue, but like any marketing initiative, it requires some effort.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
FEBRUARY 2, 2024
Artificial Intelligence (AI) is transforming the manufacturing industry, leading it to a new era of innovation and efficiency. By leveraging artificial intelligence, manufacturers are optimizing their operations, enhancing supply chains, and overcoming challenges. Artificial Intelligence, a part of the digital transformation in the manufacturing industry, often termed as Industry 4.
Customer Think
FEBRUARY 2, 2024
How much do Americans spend on non-human family members? Put it this way: If everyone put lipstick on their pigs, they might spend as much on beauty products as they do on their pets. Nearly 87 million American households – 66% – include pets as members.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
FEBRUARY 2, 2024
CX strategic alignment is one of the most crucial requirements for an organization to cultivate a customer-centric culture. Most think CX strategic alignment is only for senior leaders, but it is not; CX alignment is required for all employees regardless of whether they interface directly with customers or not.
Customer Think
FEBRUARY 2, 2024
In the dynamic landscape of entrepreneurship and innovation, crowdfunding has emerged as a powerful tool for creators to turn their ideas into reality. Among the plethora of crowdfunding platforms, Kickstarter stands out as a pioneer, connecting dreamers with backers who believe in their vision.
Customer Think
FEBRUARY 2, 2024
So, you’ve been handed responsibility for investigating the benefits of potentially outsourcing your company’s customer service for the first time. How do you start to compare your in-house apples to those outsourced oranges? What math should go into the business case around call center outsourcing costs?
Customer Think
FEBRUARY 2, 2024
It’s increasingly clear that Customer Experience (CX) plays a pivotal role in shaping and driving a company’s performance. In the era of “customer is king,” poor CX is like showing up to a sword fight… with a rubber chicken. Simply put, great CX drives better business performance while poor CX negatively impacts your key metrics.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
FEBRUARY 2, 2024
Do you try to win your customers back with a free item or discount when they are unhappy with the service agent’s attitude? Do you consider to bolster staff training? Have you reconsidered your return policy and made it more customer-friendly, with relatively high number of customer complaints, e.g.
Customer Think
FEBRUARY 2, 2024
In the retail industry, B2B usually takes a backseat to consumer-focused strategies, and the corporate buyer is often undervalued and misunderstood. Forward-looking merchants, particularly in segments like consumer electronics and home improvement, should check-in on how their corporate buyers are doing.
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