Tue.Nov 28, 2023

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B2B Enterprises and the Rise of Customer-Centricity Software

Revegy

The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. With the advent of digital technology, businesses have had to adapt to an increasingly complex environment characterized by more decision-makers, longer deal cycles, higher pricing points, and a plethora of competing channels.

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The Eight Skills Every Alliance Manager Should Have

Vantage Partners

In our experience working with thousands of organizations over the last thirty years, Vantage has identified eight essential skills that alliance managers must develop to be successful – for themselves, their teams and their organizations.

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What is it Really Like to Work in Sales? Experts Share Their Cold Hard Truths

Hubspot Sales

No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails. So, we partnered with some of the best sales professionals to give you their insights, including the biggest challenges and tips to get past them.

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Is the HiPPO Stifling Your Team’s Creativity?

The Center for Sales Strategy

In species terms, a hippo is the world’s third largest mammal, but in business terms, a hippo refers to the Highest Paid Person’s Opinion. Have you ever been in a meeting where people ask for opinions, but no one speaks up until the HiPPO in the room speaks? Or maybe you’ve been the HiPPO in the room, and everyone’s simply always agreed with everything you’ve said.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

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How to Build an Onboarding Process for Sales Hires

RAIN Group

Recruiting and hiring strong sales talent isn't for the faint of heart. It is, in fact, the top challenge facing sales and enablement leaders (cited as “very challenging” by 52%). It's not only challenging, but also takes a significant investment of resources to find, hire, and retain talent.

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Bonus ep.3 of 5: Do your account managers know how to run an effective client meeting?

Account Management Skills

Welcome to number 3 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Agency owners often tell me they wish their account managers were more confident in client meetings, including being confident enough to suggest new ideas for new projects. But, as with everything else, you can’t expect your account managers to just know how to run an effective client meeting.

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SaaS customer support: An introductory guide for 2024

Zendesk

What is SaaS customer support? SaaS (software as a service) customer support refers to the systems and practices technology companies use to best serve their customers. This support extends from pre-purchase to post-sale, focusing on completely resolving consumer issues while also driving home the value and functionality of the SaaS product. Nowadays, every business needs to provide an outstanding customer experience (CX) , but the level and expertise of support varies by industry.

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Decoding Strategic Decision-Making

AchieveIt

In recent years, data has transformed how businesses, government entities, and third-sector organizations operate. Organizations suddenly have access to huge amounts of data and insights. Yet this abundance can be a double-edged sword. It offers great insights but can also lead to confusion and information overload. One of the most notable changes we’ve observed is how data has enabled us to tackle decision-making in a more evidence-based manner.

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What is AI as a service (AIaaS)? A beginner’s guide for 2024

Zendesk

What is AI as a service? AI as a service (AIaaS) is a service offered by third-party vendors that allows businesses to incorporate AI-powered tools and capabilities into their systems. AIaaS is a low-risk and cost-effective model because businesses can deploy AI without investing in resources to build and implement it from scratch. The Jetsons nailed artificial intelligence.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Maximizing Productivity with Act! Premium v25.2: Introducing Act! for Outlook

ACT

In the ever-evolving world of customer relationship management, staying productive and ahead of the curve is essential. With Act! Premium Version 25.2, we’re proud to introduce new feature enhancements to take your customer management experience to the next level. Act! Premium v25.2 introduces streamlined workflow enhancements and Act! for Outlook, a powerful new Outlook Integration that enables effortless efficiency to maximize productivity.

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Cyara Strengthens AI-based Chatbot Optimization Capabilities with Acquisition of QBox

Customer Think

Strategic acquisition delivers advanced conversational AI testing capabilities for improved chatbot accuracy and performance

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Help Scout Has Acquired SupportAgent.ai

Help Scout

Help Scout has acquired SupportAgent.ai, an AI-powered drafting tool for Help Scout conversations. Learn more about this acquisition and what it means for Help Scout customers.

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Thryv Releases Forever-Free Thryv Command Center

Customer Think

More than 20,000 new small business users adopted Thryv Command Center during beta

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Navigating a Support Career in an AI-Powered World

Help Scout

This is not an article about how AI will change the world of customer service over the next decade. It’s about how AI might change your working life as a support pro this year — or next year — and what you can do about it.

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The 21 Best Instagram Tools for Business Growth (2023)

Help Scout

Learn how to use Instagram as a means of business growth and discover the different tools your business can use to get the most out of the platform.