Tue.Feb 06, 2024

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The Critical Role of Enterprise Data in Generative AI

Customer Think

A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they are mostly wrappers for the large language models (LLMs) behind applications such as ChatGPT.

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Customer Journey Map: Boost Loyalty and Cut Churn!

Groove HQ

Keeping your customers happy should be key objective, create a map to help you achieve that. The post Customer Journey Map: Boost Loyalty and Cut Churn! appeared first on Groove Blog.

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Market Research is Key to Understanding Customers Like Never Before

Customer Think

Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success. In the past, this was simpler. There were fewer ways organizations engaged with customers and fewer ways customers engaged with organizations.

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What is next-action-based selling? How to get started with activity-based sales

Nutshell

When you’re in the depths of the sales process, how do you know what step to take next? How do you know what action will be most effective for moving a lead toward becoming a loyal customer? Just focusing on the desired outcome—a new sale—won’t get you there. So many factors go into a successful won deal. You need an actionable plan to deal with the uncertainty and figure out what works.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Leverage Buyer Goals to Drive Breakthrough Marketing Results

Customer Think

Source: Shutterstock I’ve always been skeptical of claims that using any one technique or tactic will consistently result in superior marketing performance. Simple, “silver bullet” solutions for big, complex challenges are incredibly rare in the real world.

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ClearPoint Introduces Workspaces and Dashboards for Premier Local Government Strategy Execution

ClearPoint Strategy

Discover ClearPoint's Workspaces & Dashboards: Key to efficient government strategy execution, enhanced collaboration, and real-time data insights.

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Enhancing the agent experience with Tymeshift’s newest features

Zendesk

Artificial intelligence has the potential to not only improve the customer experience but also drastically improve the admin and service operations experience. We believe AI can make service operations much faster and more efficient, allowing service teams to focus on delivering better CX instead of being bogged down by time-consuming admin work. As such, we acquired Tymeshift in June 2023 to give organizations using Zendesk an easier way to manage their teams.

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Super Bowl LVIII Ad Anticipation: It’s All About Entertainment!

Strategic Communications

This year’s Super Bowl LVIII will be held in Las Vegas on February 11 between two teams, that according to a number of online memes hardly anybody except fans in their states want to win. I’d have to agree. Unless my team (Green Bay Packers) is in the Super Bowl, I really don’t have much interest in the game. I do, though, have a lot of interest in the commercials!

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Using customer journey orchestration to create memorable moments

Customer Think

Simply offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce, almost 90% of customers value the experience of buying and using a product or service as much or more than the product or service itself.

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Why Sales Process Adherence Means Better Performance

Brooks Group

Does your team have a sales process? If yes, great. That’s an important first step. But do your sellers follow it consistently? If not, you may see confusion, lackluster sales performance, and missed quotas. That’s because sticking with a sales process correlates with success—and lack of adherence is a problem at many organizations. New data from our Best Practices of High-Performing Sales Teams research report shows that 95% of teams who met or exceeded revenue goals followed their sales proces

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Managing Multiple Customer Advisory Boards: Five Tips for Companies and Customer Marketers

Customer Think

We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs).

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Revolutionizing Customer Success in 2024: How AI is Changing the Game

SmartKarrot

Introduction Customer success evolves every day, and it is advantageous to stay ahead of the curve. As a Customer Success leader in 2024, navigating the dynamic realm of customer satisfaction requires embracing innovative technologies. Artificial Intelligence (AI) is reshaping the way businesses approach customer success. In this article, we’ll explore the transformative impact AI can have on customer success and how it is revolutionizing the industry. 1.

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Forget the hype. Here’s what enterprises are actually doing with generative AI – Interview with Stefano Puntoni and Jeremy Korst

Customer Think

Podcast Today’s interview is with Stefano Puntoni, Professor of Marketing at The Wharton School and Director of AI at Wharton, and Jeremy Korst, President at GBK Collective.

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Why Email A/B Testing Is Your Campaign’s Secret Weapon

Nutshell

Email marketing is still one of the most effective ways to reach new and existing customers online. Add the ability to optimize those campaigns with email A/B testing through your email marketing tool, and you have everything you need to improve engagement and increase revenue. Although A/B testing is incredibly powerful in email marketing when executed correctly, marketers often overlook it.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Every marketer a data analyst and an engineer… delusion or destiny?

Customer Think

“Everyone within Publicis will become a data analyst, an engineer, an intelligence partner, with all the information they need at their fingertips to supercharge client growth.

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Unlocking revenue: A journey from sales enablement to revenue enablement

Showpad

Successful sales enablement hinges upon the seamless alignment of sales, marketing, and enablement teams. We recently sat down with Herwig Evenepoel, Director of Enablement Operations at Hitachi Vantara , to gain insight into the transition from sales to revenue enablement. Our conversation sheds light not only on the strategic decisions, but also on the content and process changes that support Hitachi Vantara’s continued success in today’s dynamic business landscape.

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Unleashing Efficiency and Creativity: The Benefits of Low-Code/No-Code Development

Customer Think

Software development has become a cornerstone of innovation and growth for businesses across the globe. However, traditional software development methods often entail a steep learning curve and a lengthy development cycle, leaving many organizations struggling to keep up with the demands of a rapidly evolving tech landscape. This is where low-code/no-code development comes into play.

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Omnichannel Strategies: Creating Consistent Customer Success Across All Platforms

SmartKarrot

In the fast-paced and interconnected world of today, businesses face the challenge of meeting customer expectations across various channels seamlessly. This challenge has given rise to the concept of omnichannel strategies, a comprehensive approach that aims to create a consistent and unified experience for customers across all platforms. We will delve into the importance of omnichannel strategies and explore how businesses can implement them to achieve sustained customer success.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.