Thu.Dec 09, 2021

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What is Green Marketing? (Your Fundamental Guide)

Customer Think

It’s easy to see that our planet is struggling to keep up with humanity. From more frequent forest fires and flooding to weather fluctuations and animal extinction worldwide, environmental issues are becoming more and more urgent. What’s more, customers are aware of it and are using their buying power to make a statement. Of late, […].

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How to Throw a Holiday Party for Your Team on a Startup Budget

Hubspot Sales

Everyone is looking to unwind when the holidays come around. Every year brings its trials, triumphs, and tribulations — and all of them can be exhausting. So as you come upon 2021's end, you can help your team unwind a bit by throwing a holiday party. But those kinds of events can run your company a lot of cash — and when you're working within the confines of a startup budget, you might not have the room for some extravagant celebration.

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How Does Digitalization Benefit Your Business- A Quick Overview!

Customer Think

Did you know? The global digital transformation market is projected to grow by 16.5% each year and reach a total value of $1 trillion within five years! That’s a pretty staggering number, and it goes to show just how important digitalization is for businesses of all sizes. According to Gartner, IT spending will reach $3.9 […].

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Dealing With Abusive Customers

Help Scout

Why let your human customer service team be yelled at when you could hire a robot to take it all instead? Is AI the answer to customer service abuse, or is there another way?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Conversational UX: A beginner’s guide (+5 best practices)

Zendesk

In 2013, our world witnessed one of the most poignant and romantic love stories in recent memory between Joaquin Phoenix and…a robot. It’s a tale as old as time: Guy gets phone, guy falls in love with phone’s operating system, and a beautiful relationship blossoms. Her may be an extreme example, but the movie offers an important lesson for businesses: Humans and technology can have interactions that—at the end of the day—are deep, meaningful, and shockingly human.

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What is a Direct-to-Consumer (DTC) Brand and How You Can Start One

Customer Think

Gone are the days where big-name marketplaces and department stores dominate the consumer market. The direct-to-consumer (DTC) strategy has exploded in popularity, attracting startups and established CPG brands alike. It’s clear to see why, as with lower costs, full marketing control, and the ability to form more authentic relationships with customers, selling DTC is full […].

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Examining and Elevating Every Touchpoint | How to Drive Delight the Mercedes-Benz Way

Customer Think

This is the second in the five-post series, “How to Drive Delight the Mercedes-Benz Way.” In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders trans.

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How to Sell More and Still Have Fun Over the Holidays

Sales Gravy

During the holiday season, sales professionals face a host of difficult challenges. The holidays offer a perfect excuse not to go out and prospect new business. It is harder to close deals in December and create urgency with pipeline opportunities, let alone engage and get meetings with new prospects. And now more than ever, it's critical to have proper time discipline to reach your goals and crush your number as the end of the year approaches, while also setting yourself up to have a robust Q1

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The (in)convenient truth about insurance claims

Customer Think

The insurance sector is notoriously low touch. There are arguably only four key customer journeys: taking out a policy, renewal, making a claim and cancellation. Customers tend to only hear from their insurer once or twice each year, and these are usua.

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ARPA Strategic Planning

OnStrategyHQ

To help the country recover from COVID-19, the American Recovery Plan Act (ARPA) has created a substantial opportunity for communities to battle the direct impacts of the pandemic. Through ARPA, the federal government declared $350 billion for cities, counties, states, and tribes to address the disproportionate impact of COVID. Governments and non-profits have an opportunity to change their communities with autonomy and flexibility.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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how to combat 'I can get the same thing cheaper'

Think! Inc.

Never be surprised again at the end of a deal cycle when negotiating. You can prepare for 97% of buyer tactics that happen in every negotiation. Click on image to watch this 5-minute video.

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HGS unveils new digital-led vision

Customer Think

New brand positioning underscores commitment to exceed today’s rising customer and employee expectations.

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Dec 09 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Remote, United States Organization: Vonage As a Customer Success Director, you will maintain a portfolio of accounts with low churn, high adoption, and high health scores. Collaborate cross-functionally to shepherd customers through an optimal customer journey that engenders strong satisfaction, supports high levels of product utilization, and enables true business value attainment.

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Fin’s new Experiments Product Enables CX teams to Confidently Deliver Business Process Changes that Maximize Business Impact

Customer Think

Bringing the power of A/B testing to operations and customer service workflows, allowing teams to continuously improve their processes, backed by data.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Time to Change the Way You Approach Personal Digital Assistants?

SmartKarrot

Digital assistants have made our tasks easier in our day-to-day lives. You only need investment in time, and workforce giants like Samsung, Amazon, Apple, and Google are directing us towards it. . Today personal digital assistants have moved beyond just being a mechanism to set alarms. We are seeing them connected in our smart homes, smart electronics, and even cars.

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ClearAction Continuum Announces Experience Leadership Resources to Step-Up Customer Experience Strategic Impact to Organizational Nimbleness

Customer Think

The new experience leadership resources are designed for boards and executives, and teams in marketing, customer success, customer experience, and employee experience.

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Strategic Planning Vs. Operational Planning: 7 Main Differences

ClearPoint Strategy

Strategic planning and operational planning are both vital to an organization’s success. Oftentimes, organizations use both terms to mean the same thing, but they shouldn’t. Are they the same? If not, what’s the difference? Do you need both? We hear these kinds of questions frequently. To help answer them, first we’ll walk through the definitions of strategic planning vs. operational planning.