SBI Growth

NOVEMBER 21, 2023

The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.

Publishing 118

Publishing Management Marketing 118

The Center for Sales Strategy

NOVEMBER 21, 2023

How we work and live has changed in unprecedented ways over the last few years. We have experienced both the benefits and the challenges of remote, hybrid, and return-to-office work models, and most have strong opinions and preferences on the subject.

Leadership 97

Leadership 97

The Great Game of Business

NOVEMBER 21, 2023

Everyone has had a peer advisory group at some time in their lives. It was just relatively informal. As children and teenagers, an informal peer advisory group consisted of closest friends, BFFs, classmates, parents, and maybe a mentor who took you under their wing.

95

95

SBI Growth

NOVEMBER 21, 2023

Driving impact as a marketing leader is often not as easily quantifiable as compared to Sales, making it all the more important for marketing leaders to tell a compelling story when presenting to the Board. This set the tone for the conversations that took place at SBI’s Chief Marketing Officer (CMO) Growth Forum, a dynamic roundtable session between SBI and a group of invited marketing leaders.

Meetings 77

Meetings Marketing Sales 77

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

NOVEMBER 21, 2023

In business, customer loyalty is the backbone of profitability. That’s why every business owner should strive to create a group of returning loyal customers. The key to gaining customer loyalty? Customers need to feel an emotional connection to your products and business as a whole.

Profitability 78

Profitability 78

Hubspot Sales

NOVEMBER 21, 2023

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies.

CRM 76

CRM Decision-making Software Software 76

Kainexus

NOVEMBER 21, 2023

Imagine a world where every production process flows seamlessly, like a well-orchestrated symphony, eliminating bottlenecks and delays. This is the world of continuous flow manufacturing, a revolutionary approach that has left an indelible mark on the industrial landscape. Continuous manufacturing isn't just a process; it's a mindset that challenges the status quo and drives organizations to redefine what's possible.

Manufacturing 68

Manufacturing Supply Chain Organization 68

Customer Think

NOVEMBER 21, 2023

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important? One word: alignment.

Marketing 64

Marketing Digitalization 64

Apptivo

NOVEMBER 21, 2023

1. What is CRM Pеrsonalization? 2. Why is CRM Platform Pеrsonalization Important? 3. How to Pеrsonalizе Your Customеr Rеlationship Managеmеnt Softwarе? 4. How to Usе Your CRM Data for Pеrsonalization? 5. Top 4 Stratеgiеs for CRM Solution Pеrsonalization 6. Using Apptivo CRM for Pеrsonalization Crеating and maintaining strong customеr rеlationships seems paramount in the highly competitive business world.

CRM 52

CRM Communication 52

Customer Think

NOVEMBER 21, 2023

One of our listeners, John, is in a pickle. He is starting a new business, but that isn’t the problem, although I am sure we can all agree that starting a new business is fraught with pickles. John is up for it, though.

Sales 59

Sales Digitalization Marketing 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Strategic Communications

NOVEMBER 21, 2023

Vinyl records. Audiotapes. Typewriters. Carbon paper. That white stuff that Mike Nesmith’s mom invented that we used to use to correct typing errors. Rotary phones. The Post Office (well, not yet…). Look back over the past 10, 20 or 50 years, and you’ll find countless examples of products and services that simply no longer exist — or that have morphed into something else.

Publishing 52

Publishing Innovation B2B Communication 52

Apptivo

NOVEMBER 21, 2023

1. What is CRM Pеrsonalization? 2. Why is CRM Platform Pеrsonalization Important? 3. How to Pеrsonalizе Your Customеr Rеlationship Managеmеnt Softwarе? 4. How to Usе Your CRM Data for Pеrsonalization? 5. Top 4 Stratеgiеs for CRM Solution Pеrsonalization 6. Using Apptivo CRM for Pеrsonalization In thе fast-pacеd and highly compеtitivе businеss landscapе, crеating and maintaining strong customеr rеlationships is paramount.

CRM 52

CRM Communication 52

Account Management Skills

NOVEMBER 21, 2023

Welcome to episode 97. My first ever podcast was with Kate Whittaker, head of corporate communications at DUAL Group, so working on the client side. During that episode she was explaining the exceptional agency who worked with her, particularly about their excellent client service, but also how they really understand her and her business. So for this episode, I invited the leadership team of that agency, Free Partners, to talk to me about how they work and think.

Account Management 52

Account Management Management Insurance Leadership 52

Customer Think

NOVEMBER 21, 2023

While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting, and have your best customers travel to be present in-person for a lively discussion.

Meetings 69

Meetings 69

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Mike Kunkle

NOVEMBER 21, 2023

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time. The reason you’d do this is because there is rarely one right answer, or one performance lever to pull, that will deliver the maximum performance improvement with a sal

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Customer Think

NOVEMBER 21, 2023

The Internet of Things (IoT) is rapidly transforming industries and revolutionizing the way we live and interact with the world around us. Mobile apps play a crucial role in enabling IoT connectivity, providing users with seamless access to real-time data and control over IoT devices.

Internet 64

Internet 64

Customer Think

NOVEMBER 21, 2023

The rapid advancements in Large Language Models (LLMs) like GPT have sparked a debate about the future of conversational AI. While it’s tempting to view these developments as a sign of conversational AI becoming obsolete, the reality is more nuanced.

59

59

Customer Think

NOVEMBER 21, 2023

Introduction With business acquisitions, the successful integration of acquired businesses is a crucial factor in realizing the full potential of your investment. When acquiring an equipment supply business, one of the key areas of focus during the due diligence period is evaluating the existing systems in place.

Acquisition 59

Acquisition 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

NOVEMBER 21, 2023

The holiday season marks a highly anticipated time for consumers, where the experiences they encounter in physical or online stores significantly influence their perceptions as the holiday cheer wanes. Simultaneously, brand marketers face immense pressures during the holidays due to new product launches and fluctuating sales demands.

Marketing 45

Marketing Sales Digitalization 45

Customer Think

NOVEMBER 21, 2023

In an ever-evolving business and commerce marketplace, customer experience has emerged as one of the keys to success. In fact, 32% of customers will leave a brand after a single bad experience. Even worse, when a consumer loves a brand, 59% reported they will still walk away after they’ve had two bad experiences.

Customer Experience 64

Customer Experience 64