Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale. They play a crucial role in securing buy-in and consensus among stakeholders.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Hubspot Sales

APRIL 4, 2023

For example, "I work with clients to develop unique value propositions and messaging that sets them apart from the competition. For instance, you may work cross-functionally with different departments or have multiple stakeholders to manage. The project involved several departments, including logistics, finance, and IT.

Supply Chain 103

Supply Chain Leadership Construction Artificial Intelligence 103

SalesGlobe

FEBRUARY 9, 2022

But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. We really try to understand who the customer is and what our value proposition is to that customer. The highest level value proposition is usually communicated at a company level.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52