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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

Finance: Similar to procurement, buying influences in finance are concerned with price, but also about how your product impacts the company’s financial performance either by increased revenue potential or cost savings. Knowing this will allow sellers to have a better idea of how to present their solution to each style.

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Adopting artificial intelligence in your sales process

PandaDoc

Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. Get help from finance teams or external experts to estimate expenses accurately. A finance company was eager to enhance its customer service and lead generation through an AI-driven chatbot.