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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Bring cross-functional expertise.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

He’s worked in house for agencies and as a consultant to agency owners, and has acted both from a buyer and a seller side in corporate finance transactions. Before I dive into the questions about M&A, you said that you were commercial finance at WPP and worked with a lot of account managers. So big welcome, Mark.