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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit.

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Think: Revenue – Costs = Profit. Is aware of costs and constraints like the finance team. Works side-by-side with sales to sell value and overcome procurement. Pricing Divisions: The Guardians of Revenue and Defenders of Value. The pricing department of any company is essentially the guardian of revenue.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Quite rightly, quite rightly.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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Value chain analysis how-to: Definition, examples, and guide

Zendesk

Value chain analysis lets you pinpoint the costs and values of every aspect of your business so that you can put your best foot forward and increase your profit margin. In this article, we’ll take you through a full explanation of value chain analysis and how it can guide your company toward a more profitable future.

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Measuring Sales Performance – By Revenue or Margin?

Sales Management Matters

sales vs. finance), the conflict has always been: what is the right financial measure for sales performance – revenue or margin? For this article’s purposes, we will define revenue as total sales volume or price and margin as the total profit from the sale (revenue minus cost of sale). What is the economic climate?

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ERP and CRM: Differences and Benefits

Apptivo

It contains functionalities for different business processes such as finance, HR, inventory management and distribution. Both ERP and CRM help increase an organization’s profitability. Where they differ is in their approach to increasing profitability. How does ERP benefit companies? Supply chain management.

CRM 52