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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind. Focus on customer retention.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Non-profit: 28%. This category encompasses companies that self-identified their industry as: accounting, banking, capital markets, financial services, investment banking, investment management, venture capital, or private equity. What is the average email open rate for non-profit companies? Insurance: 38%. Media: 32%.

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Mission Statement Examples

OnStrategyHQ

As you check out some of these example mission statements from various types of organizations, notice how there are various ways to make your mission statement unique while sharing the tried-and-true principles of good mission statements: Example Mission Statements for For-Profit Companies. Example Mission Statements for Non-Profits.

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How to Add Categories to Your Yelp Business Page

ReviewTrackers

Consider Yelp’s example: a business that serves Italian food can add “Italian” to its category list. Event Planning & Services. Financial Services. Home Services. Local Services. Professional Services. Public Service & Government. Food Safety Training. Financial Services.