article thumbnail

Why Are Buyers Driving the Bus?

5600 Blue

We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful. For most, it’s often a vague and gauzy term.

article thumbnail

Transformation through Agile Leadership

Cosawi

Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. Coach SAMs on business matters. Dominique is a panelist and keynote speaker in Europe and the U.S.