Red Star Kim

JUNE 1, 2023

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Revenue Storm

FEBRUARY 15, 2022

Even when I was leading a $400 million global accounts organization. Activity Goal: One meeting with a new decision-maker each week. For 20 years, I had a monthly sales quota. Rather than start the year 20 times, I actually started the “year” 240 times. Start with the numbers.

Value Proposition 78

Value Proposition Sales Global Accounts Account Management 78

DemandFarm

APRIL 13, 2023

Account Reviews Account reviews for key accounts are regular evaluations conducted by a company to assess the performance and satisfaction levels of its most important customers and develop strategies to improve the overall relationship with the account.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

5600 Blue

NOVEMBER 29, 2017

We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful. For most, it’s often a vague and gauzy term.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

Mercuri International

MAY 23, 2023

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

SalesGlobe

FEBRUARY 9, 2022

We really try to understand who the customer is and what our value proposition is to that customer. That insight allows leaders to see any gaps and determine where they can improve value proposition, sales coverage, and sales process. The highest level value proposition is usually communicated at a company level.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52