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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

MARCH 28, 2024

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. When engaging with the C-suite, use a value-based approach. Bring cross-functional expertise.

Decision-making 71
Decision-making Logistics Supply Chain Suppliers 71
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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

FEBRUARY 6, 2023

Sometimes we have agencies that need to restructure, either there are shareholders that are looking to exit, or they are bringing them in or merging another business into theirs. Or you look in healthcare, or you look in B2B, specific areas of B2B are helpful. I am probably a Millennial, I’ve got old!

Acquisition 52
Acquisition Finance e-Learning Advertising 52
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