Strategic Communications

JUNE 15, 2021

Every organization has a culture whether it has worked hard to establish one or not. Just like brands, cultures exist whether we are deliberate about defining, nurturing, and managing culture or not. In fact, organizations often have multiple cultures just as they may have multiple brands. Checking Your Culture.

Communication 52

Communication Publishing Organization Innovation 52

Strategic Account Management Association

JULY 13, 2021

Although we all look forward to interacting with humans again, we know that the end of the pandemic will not mean a return to normal. This past year has created a new normal, where virtual engagement will remain even as we re-introduce face to face into our lives. These changes would otherwise have taken years.

Account Management 591

Account Management Innovation Co-Creation Organization 591

AchieveIt

OCTOBER 5, 2023

It’s not enough to chart a new strategic course. As employees absorb the change, questions about its implications surface, and individuals start pondering how it will affect them personally. This is a less desirable path, as it can lead to adverse impacts on morale, productivity, and overall organizational performance.

Management 52

Management Leadership Organization Stakeholders 52

AchieveIt

JANUARY 16, 2024

A good change management strategy includes methods, strategies, and plans for smoothly adopting new initiatives. Our focus will be on creating a flexible culture, promoting good communication, and engaging team members. Additionally, we’ll explore how technology can be used to track progress and foster a culture of change.

Management 52

Management Decision-making Leadership Facilitation 52

Insightly

MARCH 4, 2022

Your service-profit chain connects your internal and external marketing efforts to your bottom line. How do you know if your customer interactions are as healthy as they could be? A single interaction can make or break a customer’s perception of your company. What are customer interactions? Show empathy.

Media 97

Media Stakeholders Profitability Communication 97

SalesGlobe

FEBRUARY 9, 2022

Your Revenue Roadmap: Driving Your Sales Strategy with Compensation. As we drove, we talked about how Cliff sold beer. But the question remained: how did that translate to the sales organization? How could this strategy convert to incentives meaningful to the driver sales reps? Aligning to the Strategy.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52