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Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 147
Procurement Value Proposition Finance Artificial Intelligence 147
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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

AUGUST 7, 2023

Sharon is the owner of IP and marketing law firm Toerek Law and the host of the Innovation Agency Podcast. And so I think this presents challenges, to be certain, but also a golden opportunity for you all to do what you do best, which is the kind of strategic thinking and creative idea generation that your clients demand of you.

Energy and Utilities 52
Energy and Utilities Negotiation Account Management Marketing 52
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