Upland

AUGUST 30, 2023

The term “ Bottom of the Funnel ” (BOFU) refers to the final stage in the marketing funnel. It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. One crucial stage in this process is the BOFU.

Decision-making 195

Decision-making Software Software Retail 195

Strategic Communications

NOVEMBER 16, 2021

First there was AIDA, then the notion of a sales “funnel” emerged and the concept of a buyer’s journey that began at the top of the funnel (TOFU), moved to the middle of the funnel (MOFU) and ultimately ended with a sale at the bottom of the funnel (BOFU). Too Simplistic for Today’s Buyer’s Journey?

B2C 52

B2C Decision-making B2B Digitalization 52

Strategic Communications

FEBRUARY 23, 2021

It was, according to the agency brief, initially envisioned as a “top of funnel” piece. After a review of the draft of the outline, though, one of the client reviewers indicated that she felt it was more “middle of funnel”—and an interesting exchange and spirited debate ensued. Beyond the AIDA Formula.

Decision-making 52

Decision-making B2C Communication B2B 52

SmartKarrot

NOVEMBER 22, 2022

Then, you continue to sell to the business across different projects and expand your services and profit margins over time. It is also known as the “seed and grow” strategy. It is also known as the “seed and grow” strategy. It involves finding an underserved market and then expanding into that market.

Customer Success 10

Customer Success Account Management Software Software 10