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Why Key Account Management Should Be a Priority

ProlifIQ

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

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Account Planning Template

ProlifIQ

Relationship Mapping It’s very difficult to retain and grow key accounts if you don’t understand “who is who” within your clients. Key account planning drives the sales and support teams to document the stakeholders you will be working with. Key account managers should drive this.

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Why sales leadership is not enough for KAM

Louise Collins Associates

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. Effective Key Account Management (KAM) requires organisational leadership and specific coaching. There is evidence of ‘change apathy’ in the life science sector.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Sales process checklist The best way to keep a deal moving is to follow a sales process. Learn more.

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LinkedIn Live: 2021 SAMA highlights and what to expect for 2022

Arpedio

Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

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LinkedIn Live: 2021 SAMA highlights and what to expect for 2022

Arpedio

Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.