How to take airline CX out of a holding pattern
Zendesk
SEPTEMBER 27, 2022
Realizing its customers had different CX expectations in a post-pandemic world, LATAM Airlines, one of the largest airline groups in the world, completely overhauled its customer service offerings. WhatsApp is a revenue generator for LATAM, as passengers can use it to upgrade their seats and make meal selections and other purchases.
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