Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy. Alan Gotto, chair of Consultancy Procurement Council. The event took place on September 29 th 2022.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Cosawi

DECEMBER 28, 2021

Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership: 1. In our current reality, this leadership skill is necessary to survive.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

MARCH 31, 2023

Understand your agency’s POV on AI so you can respond to clients The Drum recently published an article “Not every campaign needs to use generative AI, but how do you tell your clients that?” Tips: a) Ask your agency leadership about its position on AI and if a client wants to understand how the agency is using it, how you can respond.

Account Management 52

Account Management Procurement e-Learning Management 52

PandaDoc

NOVEMBER 25, 2022

Procurement departments are better at determining the company’s needs. Traditionally, salespeople were taught to target clients that knew what their goals were, knew that they needed to change something, and had a clear procurement process. Customers are better prepared. Refocusing away from the old criteria. Adamson, M.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

Strategic Communications

NOVEMBER 11, 2021

From senior leadership on down, communication needs to be clear about the role that sales and marketing play in the organization, the value of their roles, and how each team’s actions inform and support the other’s. We work with clients to plan, create and publish high-quality, unique content.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Hubspot Sales

JUNE 13, 2018

The specific questions will depend on your product; for example, if you offer leadership training for mid-level managers, you might ask, “How do you currently teach first-time managers best practices and strategies?”. When Rackham published "SPIN Selling," there wasn’t anywhere near as much information available to sellers.

Procurement 145

Procurement Decision-making Meetings Publishing 145

Deep Insight

NOVEMBER 29, 2021

This blog is a shortened version of an article entitled The CX Factor which originally appeared in the October 2021 edition of Modern Lawyer , published by Globe Law and Business. The four quadrants are: Leadership. Leadership is the most important quadrant while culture is the most challenging. Deep-insight CX framework.

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52