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Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. And the strategic need to align marketing objectives to a firm’s strategic intent. Project management, innovation and technology also play an increasing role.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. Transcript: 00:02 Jenny Plant So I am absolutely delighted that I’ve managed to persuade Sharon Toerek to come and join me on the show. Sharon, you have been a very highly anticipated guest.