Remove Profitability Remove Shareholders Remove Stakeholders Remove Supply Chain
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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. 3 Strategic mindset.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Purchase decisions often involve multiple stakeholders and a longer sales cycle. Senior decision maker titles also vary by industry.

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Internal & External Analysis

OnStrategyHQ

This analysis would look at the organization’s strengths and weaknesses in meeting the needs of your customers or stakeholders As you dive deeper into an internal analysis, you will examine internal factors that give an organization advantages and disadvantages in meeting the needs of its market, customers, partners, and even employees.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

And then finally, it’s client profitability. So again, I’m accountable for the entire agency wide profitability. So they’re really focused on making sure that we’re delivering at scale at speed, but in a profitable way, as well so not over servicing our accounts either.