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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions.

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How To Disagree With Your Client

Account Manager Tips

Here's some tips on how to disagree constructively. I've created a Telegram channel to keep you updated whenever there's a new podcast, webinar, blog post or YouTube video. A blog post and video to help you understand clients. Learn the basics of strategic analysis. Disagreeing with clients isn't a bad thing. Guess what?

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Account management software tools

Arpedio

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions. These powerful tools offer a centralized platform that simplifies a wide range of tasks.

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How to Resize and Retool Your Sales Force

Mike Kunkle

While I personally believe this is a time when well-managed, profitable firms should double-down on investing in their employees to gain competitive advantage in difficult times (I wrote about this recently on LinkedIn, as well ), I know that may not be possible for everyone. Similarly, Flevy.com provides a tremendous number of resources.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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The Top 7 Key Challenges in Account Management

SmartKarrot

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. Challenges are inevitable in growing customer accounts.