Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
Account Management Skills
JUNE 15, 2021
We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. why it’s important to agencies and clients to get the writing of the brief right. what’s the implication of having a shitty brief. where briefs go wrong. And it’s proven very, very fruitful. Ceylan 01:21.
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