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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details.

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Internal & External Analysis

OnStrategyHQ

This analysis would look at the organization’s strengths and weaknesses in meeting the needs of your customers or stakeholders As you dive deeper into an internal analysis, you will examine internal factors that give an organization advantages and disadvantages in meeting the needs of its market, customers, partners, and even employees.

Suppliers 105
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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

But you said, as part of that process, we also make sure that we speak to other stakeholders within the business. Because if there is that power imbalance, which typically there can be naturally anyway, with a supplier client relationship, the client has the money, the agency needs to deliver the service.