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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Reasons we need plans/value of plans. Align stakeholder needs and expectations.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. They can smell a renewal coming and will be very cynical of your motives if you don't create sustained value. GRAHAM Different stakeholders will value different things.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

What senior leadership members and key stakeholders are included? Do your customers still value what is being delivered? How do your value propositions stack up in the marketplace? Questions to ask: What are our shareholders or stakeholders expectations for our financial performance or social outcomes?

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3 CRM Models and How They Improve Customer Profitability

Insightly

Value proposition development: Now you’ve gathered as much data as possible about your customers and aligned all stakeholders, you can establish and create value propositions for each segment. Now your strategy and value creation processes are designed, you should communicate the changes unilaterally.