Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. The essence of strategy is about choices on how to achieve aims and how limited resources are used to achieve a competitive advantage. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

MARCH 6, 2023

Below is a summary of the key themes discussed and the poll results as a further learning resource. We might speak to those who are experts in particular topics for deep knowledge or those who are a little removed – to harness other mental models and gain an outside perspective. We join our internal dots.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

JANUARY 22, 2024

What are their finite resources? She mentions Nassim Taleb of Black Swan fame (his 10 principles are listed here: Be more strategic – Strategy in a post-Covid19 world (kimtasso.com) ) who argues that a single outlier observation can have an inordinately large impact. What are their market challenges? What is their current scenario?

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130