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The 4 Best Uses of Marketing Automation Tools

ACT

And marketing includes various online channels like email marketing , inbound marketing, and social media marketing , to reach those valuable potential customers. For instance, you can use an email marketing platform to send follow-up or drip campaigns to qualified leads automatically. The purpose of marketing automation tools.

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What is a landing page and why does your marketing campaign need one?

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Another option may be getting users to provide their email addresses to receive your company newsletter or a one-off digital download like an ebook. You would usually promote this landing page link through social media, email, and PPC campaigns linked to your overall marketing strategy.