Farland Group

SEPTEMBER 28, 2022

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. Most recently, I’ve been getting into this idea of how you drive account-based growth with your most important customers—beyond marketing, and beyond executive engagement.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Mike Kunkle

JUNE 12, 2022

While I personally believe this is a time when well-managed, profitable firms should double-down on investing in their employees to gain competitive advantage in difficult times (I wrote about this recently on LinkedIn, as well ), I know that may not be possible for everyone. Can anything be moved to a self-service/e-commerce model?

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Deep Insight

SEPTEMBER 5, 2020

Well, it turns out that both words were in fairly common usage from 2003. .” I used to think they were both very recent inventions. I certainly never heard of the terms before the last global recession a decade ago. The other thing I didn’t realise is that the words have slightly different meanings in Europe and the USA.

Computers and Electronics 52

Computers and Electronics B2B Account Management Sales 52

Deep Insight

MAY 25, 2020

Well, it turns out that both words were in fairly common usage from 2003. .” I used to think they were both very recent inventions. I certainly never heard of the terms before the last global recession a decade ago. The other thing I didn’t realise is that the words have slightly different meanings in Europe and the USA.

Computers and Electronics 52

Computers and Electronics B2B Account Management Sales 52

Nutshell

DECEMBER 21, 2020

Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Today, we’ll uncover how five of the leading email marketing providers stack up when it comes to contact management. Can you rely on your email marketing platform to do the job of a CRM ? .

CRM 62

CRM Marketing Software Software 62

Account Management Skills

MARCH 23, 2021

I’ve asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one. So, um, my background is classic agency sorts of management.

Account Management 52

Account Management Banking Advertising Profitability 52

Arpedio

MAY 25, 2021

Since 2003, Trackunit has specialized in the design and development of fleet management solutions, connecting and tracking machines and operators across a wide range of industries. Today, Trackunit is a market-leading global supplier of fleet management systems with offices across Europe, US, Australia and Asia. 45 31 62 96 37.

Digital Transformation 52

Digital Transformation Digitalization Construction B2B 52