Red Star Kim

JANUARY 22, 2024

They are organised into sections: The seller mind shift To see To think: Synthesising your sell To think: Communicating your sell To improve Closing the sale Selling skills The author considers the difference between using our innate natural selling skills compared to learned techniques. How it is better than competitors?

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

SEPTEMBER 8, 2023

We communicate differently with procurement professionals than other decision-makers and users of professional services. To keep things balanced, Ronald J Baker (US accountant) wrote “Implementing value pricing – a radical model for professional firms” in 2010. Often, pricing becomes the focus of these negotiations.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 21, 2024

Two big guns of communication – face-time and reframing (kimtasso.com) Redefining and reframing a problem is often a step in problem-solving methods. These questions address the components of a value proposition (valuable, differentiated and substantiated). – Kim Tasso March 2010 How do you close a sale?

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). EQ covers a lot of the important abilities people need to support good communications and relationships.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

Management 130

Management Co-Creation Publishing Leadership 130

ReviewTrackers

AUGUST 6, 2020

Hannah Ash, Marketing Communications Specialist, Graphical Networks : If you’re looking for free but robust, I recommend HubSpot’s inbound certification. Jessica Gagner, Communications & Events Strategy, BioConnect : HubSpot’s inbound certification is a great course. I’ve taken both and they provide a lot of great information.

Marketing 45

Marketing e-Learning Advertising Co-Creation 45