Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

JANUARY 25, 2023

However, turning your idea into a profitable business is no simple task. The goal here is to identify and validate a profitable business idea. His interest in shoes and sports strongly influenced his decision to start the athletic shoe company. Don’t make the same mistake. You will make mistakes. The result?

Investors 64

Investors Profitability e-Learning Brainstorming 64

Pinnacle View

FEBRUARY 3, 2018

He is the founder of Global Paint for Charity, a non-profit organization that takes unwanted paint from businesses and individuals, and provides it to those in need. After coming to the United States from Haiti, Rony founded the organization in 2010 and built it into an entity with a truly global impact. Follow your passions.

Profitability 52

Profitability Decision-making Finance Prioritization 52

Red Star Kim

MARCH 16, 2023

For example, some partnerships have a single profit pool and partners are rewarded on a lock-step basis (broadly this means that their rewards are linked to their length of time as a partner). A delegate raised an interesting question about whether the partnership structure and culture supports or thwarts cross-selling.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130