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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. So marketing is reliant on research and financial knowledge.

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Lean Startup Methodology: What It Is and How to Implement It

Hubspot Sales

However, what worked to build new companies in the 2010’s isn’t necessarily the best course of action in 2020 and beyond. The concept was introduced in The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business by Eric Ries. Scaling a company doesn’t have to be a destructive process.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Recruitment of private client lawyers A core challenge facing many of the delegates’ practices was recruitment.

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Book review – Managing Brands

Red Star Kim

Please let me know who you would recommend. Three essential ingredients are needed: what you do, where you do it and how it gets done.