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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Innovate client experience. This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

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Cracking the Consulting Code: Top 10 Innovation Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Innovation frameworks used by management consultants.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. So marketing is reliant on research and financial knowledge.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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What is Buying Intent?

Upland

3. Streamlined Conversion Process for Transactional Intent: Once buyers are ready to purchase, your focus should be on facilitating a smooth and hassle-free conversion process. In phase one, you need to be very careful with your value proposition. The UI/UX of your website plays a major role here.

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McKinsey’s Three Horizons of Growth

Flevy

The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. The 3 Horizons strategic framework outlines 3 different types of Innovation horizons that should run in parallel for a business to be successful. Averting common mistakes—e.g.,

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

Developed and refined over years of practical application and strategic innovation, MEDDPICC offers a systematic approach to navigating the complexities of the sales process. By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions.