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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Innovate client experience. This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. So marketing is reliant on research and financial knowledge.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Institutionalize AI capabilities : Integrating AI into the organizational fabric through standard practices and workflows to sustain innovation and growth. View the full presentation: [link] 2.

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McKinsey’s Three Horizons of Growth

Flevy

The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. The 3 Horizons strategic framework outlines 3 different types of Innovation horizons that should run in parallel for a business to be successful. Averting common mistakes—e.g.,

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The AI Framework for Business Transformation

OnStrategyHQ

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. How do we create value? Why do beginners need to use an AI framework? Two important notes before you get started.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Recruitment of private client lawyers A core challenge facing many of the delegates’ practices was recruitment.

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The Reinvention of the B2B Salesperson

Showpad

Given the advancement of B2B e-commerce and innovative sales and marketing technology, sales people no longer control a B2B buyer’s entire journey. Instead of simply facilitating transactions, today’s salespeople must provide prospects with a truly relevant experience to keep them engaged at all stages of the funnel.

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