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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum. He then created both the PM Forum and Managing Partners’​ Forum – two key membership groups in professional services. PM Magazine A few years later I had an article in the first edition of PM Magazine.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. So we didn’t spend much time on innovation at this session – but here is an overview of the topic: Innovation in Marketing (kimtasso.com).

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Who is your customer? What does your customer value? What results do you seek? What is your plan?

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Book review – Managing Brands

Red Star Kim

kimtasso.com) PM Conference Report 2022: Strategy implementation (kimtasso.com) Are brands relevant to the professions? Please let me know who you would recommend. Three essential ingredients are needed: what you do, where you do it and how it gets done. Why are brands important?