Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

QYMATIX

MAY 25, 2021

Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. Unfortunately, sales controllers in medium enterprises so far could not afford the implementation cost of artificial intelligence. In our sales controlling case, experience with sales data.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Red Star Kim

MARCH 16, 2023

And incentive and reward systems drive attention on short term sales rather than long term relationships. As well as an attitude shift, cross-selling and referrer management require skills to learn about, talk to and forge relationships with internal colleagues and external referrers. What will clients/referrers be interested in?).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

KAMCast

MARCH 18, 2021

With our clients, at KAMGuru, we work heavily on developing teams to have more strategic conversations with their most important customers , ultimately forging the trusted partnerships they desire, and developing long term profitability. Since 2010, she has run a strategic digital marketing agency, Harbour 32, with her Swedish husband.

Account Management 52

Account Management Key Account Management Digitalization Profitability 52