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Book review: The Strategy Book by Max McKeown

Red Star Kim

He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service. The strategy you create is never complete – it is finding a set of answers to basic powerful strategy questions”.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

But coaches resist the temptation to tell.

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5 Strategies to stand out in a competitive market

Insightly

He shows that in 2011 there were only 150 vendors in Martech, which as of 2020 had grown to over 8,000. However, 6% say they need improvement and 35% say they just “meet expectations” – so not really a differentiated experience provided. In doing so, you might have brainstorms that you discard as silly or too aggressive.

article thumbnail

5 Strategies to stand out in a competitive market

Insightly

He shows that in 2011 there were only 150 vendors in Martech, which as of 2020 had grown to over 8,000. However, 6% say they need improvement and 35% say they just “meet expectations” – so not really a differentiated experience provided. In doing so, you might have brainstorms that you discard as silly or too aggressive.